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Attention Recruiters: The days of cold calling are over

Comments Off on Attention Recruiters: The days of cold calling are overWritten on February 24th, 2015 by
Categories: Third-Party Recruiters

Remember the days when recruiters had to pick up the phone book and call in to an organization to get information? Part of your daily process involved sleuthing to extract corporate hierarchical information, to help you locate jobs and candidates. Today, finding the names and titles has become a snap, thanks to the internet and social media. Compared to days gone by, every recruiter can not only know the decision makers that compile the corporate leadership--they can reach out to prospective candidates and clients with a strong level of confidence, because they have access to so much professional and personal data.

Cold calling is defined as the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call, therefore making the call cold. Cold calling is used to attempt to convince potential customers to purchase either the salesperson's product or service.

Based on this definition, and considering today's business climate, there truly are no cold calls required in recruitment. How can recruiters make a better warm call to their prospective candidates and clients, and how can they most easily build rapport? Here are 5 tips to help you improve your phone skills:

1. Begin your day with a well defined list of prospects. While many recruiters attempt to cast a wide net, this is not a good strategy. Focus within your niche, focus in your area, and do not procrastinate--especially during peak calling hours.

2. Let your script be your safety net. Many recruiters and sales professionals feel a script makes their call sound robotic - it's too predictable, and it's not natural. When you reach out to your prospect, the script keeps you on-track and prepared for whatever way the call can go. Preparation is the key to making quality calls with positive outcomes.

3. Avoid comparing yourself to a direct competitor. All recruiters provide similar services, but it is never okay to speak negatively of your competition. This comes across as very unprofessional, and no potential client will be interested in the negativity. Differentiate yourself exclusively by highlighting what makes you special. What does your agency do that others are not? What makes you special in the industry? Remember, you want to sell through positive methods only.

4. Stay away from pushy sales tactics. While recruiting is a sales business, it's not necessary to push anyone in to a decision. Your job is to educate both parties about inventory (jobs and candidates), and help them both make a decision that will benefit them. When you focus on what's best for the candidate and the client, you will position yourself as a trusted advisor.

5. Use LinkedIn to learn about your prospect before ever making a call. Are you able to truly connect with the candidate or client prospect during your first phone interaction? Yes, but you have to read their profile before you pick up the phone. Arm yourself with information to build rapport during the conversation, and you'll truly stand out from all of the other recruiter calls they receive.

RecruitAlliance facilitates mutually beneficial relationships between hiring companies and recruiters. Recruiting Vendor Members can log in to their account, review job orders, and submit their quality candidates, without making any client calls. To learn more about RA, visit http://www.RecruitAlliance.com.

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