Four innovative ways to incorporate video in your organization’s talent acquisition plan

Comments Off on Four innovative ways to incorporate video in your organization’s talent acquisition planWritten on February 18th, 2015 by
Categories: Corporate Recruiters, Human Resources

When was the first time your HR department began using video to recruit great candidates? Many companies are still holding off using this powerful tool. A decade ago, the only time you found video on a career page was if the company invested in a slick, professionally produced, corporate video--likely featuring the CEO's pitch on reasons to join their ranks. Thankfully, times have changed, and if you truly want to place yourself ahead of your competition, it's time to consider integrating video in your quest to attract top talent.

When people think of videos, YouTube or Vimeo usually come to mind. While these resources are certainly good (we’ve even included one below), don’t limit yourself to only these sites when looking for valuable business insights. As videos are becoming cheaper and easier to produce, there are new content sources appearing all the time. Here are four of the best HR video resources for motivated professionals. In 4 HR Video Resources You Never Knew Existed, you'll learn more about some of the tools your organization may not be currently accessing, and how video tools can help you with a variety of tasks. Read more.

How can busy human resource departments and talent acquisition specialists position themselves to gain access to top talent through innovative videography? Here are four creative tips you may have never considered.

1. Begin including a video job description with a compelling job ad on all of your job postings. If you've ever read a lengthy and boring job description without any sizzle, it doesn't take long to realize you're only going to attract active candidates. To truly engage top talent, hiring managers can create a video job description using their computer camera. Discuss the ideal candidate, what they'll be doing in the department, give a brief description of the culture, and even tell a little bit about themselves. It's a great way to engage prospective candidates on a whole new level, without any additional expense.

2. Rely on video provided by your local Chamber of Commerce or Visitor's Bureau to sell the work location for you. When you're looking at relocating candidates from outside of the area, you have sell the area. If it's not on a beach in a resort destination, it can become challenging to find reasons a candidate would want to work there. In nearly every city, you can access links to video footage from the Chamber of Commerce or your local Visitor's Bureau website. Why reinvent the wheel? Just include a link to this video resource on your job ad.

3. Leverage video interviewing as part of your hiring process. You can immediately drop your expenses by qualifying candidates through video interviewing. No more expensive air and hotel costs to bring individuals on-site, unless you're ready to make the offer. One interviewer can conduct the meeting, and share the video with all of the decision makers. Once feedback is obtained and the company wants to move forward with the candidate, additional video meetings can be scheduled or an on-site visit scheduled. Video saves organizations money.

4. Do you work with a network of external recruiters and search professionals? Create a video explaining the job specs and answer all of their potential questions from recruiters in advance of commencing the search. Email them the job description and a link to your video. Third-party recruiting relationships are valuable to most organizations. Why not enhance that relationship by providing your partners with a video job description, personal message addressing the concerns you know they'll have, and emailing that information to them before they get started. Recruiters will love to work with you if you go the extra mile, and in response, they'll deliver the top talent you're seeking.

RecruitAlliance is a Vendor Management System created exclusively to connect hiring companies with third-party recruiters. Employer members are able to post their fee-eligible jobs on the platform, and recruiter vendors will begin to submit qualified candidates for consideration. It's a better way to take control of the recruiting process, manage and reduce fees, and ensure compliance obligations are met, consistently. To learn more, click here.

Video is an excellent way to differentiate your organization from the others in your space. Whether you choose to implement one or multiple suggestions provided today, the video-talent acquisition trend is one that's here to stay.

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