Hashtags and Recruiting: Enhancing your Social Media Sourcing Strategy

Comments Off on Hashtags and Recruiting: Enhancing your Social Media Sourcing StrategyWritten on January 28th, 2015 by
Categories: Corporate Recruiters, Human Resources, Third-Party Recruiters

No matter where you look today, hashtags seem to be everywhere. What exactly does adding a hashtag at the end of your social media post really accomplish? Why should you be starting to implement them in your own recruiting efforts, immediately? Let's start at the beginning.

What is a hashtag?

Hashtags are usually keywords inserted in a Tweet, either at the end of the message or within. The format consists of a "#" sign followed by the keyword. Tweets can often contain multiple hashtags. They can make a remarkable difference in how widely your messages travel across Twitter, which in turn, enhances your website's search engine optimization (SEO). On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords.

Why use hashtags?

Once you understand the significance of using hashtags, there are many applicable uses for recruiters. If you're looking for networking opportunities, you can search #networking. Are you seeking marketing advice for your staffing agency? Once logged in to your Twitter account, search #marketing. If you want to locate business conversations held by prospective candidates, you can drill down further. If you're looking for attendee conversation from a recent American Marketing Association convention, you can search #AMA. The possibilities are endless, and your results - priceless.

Create your own hashtags and get started.

Hashtags are a great way to generate buzz around a marketing campaign. Whether you're an independent search practitioner or a large, multi-office International agency, learning how to properly use hashtags in your recruiting plan will create a positive impact on your results. There are a variety of creative ways you can use hashtags to gain followers and connect with the right people. Use hashtags for Twitter chats — invite an industry expert to answer tweeted questions from your brand's followers. Events are great opportunities for creating conversation around hashtags. You can create contests, games, and more - get creative! By leveraging this tool on Twitter for use with live events such as a conference, it allows users an easy way to listen in on what other attendees are talking about. If you turn on your favorite news program, you'll find they often feature hashtags to encourage discussion on Twitter. Think of all the ways you can use hashtags to uncover more candidates!

Tips to get started with hastags.

1. Be strategic.Your most tweeted hashtags should also be similar to the keywords you are targeting for your website's SEO.

2. Be descriptive. What are the one or two words that best describe the topic of your Tweet? Make sure your hashtags are descriptive about the content you are posting.

3. Be concise and consistent.

Keep hashtags to one word. Before using a new hashtag, run a simple search and see how this topic is usually tweeted. Make sure you are using the exact same verbiage and use the hashtag consistently in subsequent Tweets.

With a little practice, you'll find that hashtags will connect you to the right people at the right time!


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