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5 Tips to Launch Talent Acquisition into High Gear by Ditching the Job Description and Implementing Powerful Job Marketing Ads

Comments Off on 5 Tips to Launch Talent Acquisition into High Gear by Ditching the Job Description and Implementing Powerful Job Marketing AdsWritten on August 15th, 2014 by
Categories: Corporate Recruiters, Human Resources, Third-Party Recruiters

According to the Small Business Administration, the job description is a written summary of the duties and expectations of a job, designed to ensure your employees and potential employees understand their role. While the formal job description is useful once a candidate moves through the screening and qualifying process, it is not necessarily a tool that initially attracts top talent.

How can corporate and agency recruiters optimize the job description to create a powerful, magnetic marketing machine, while building a crucial recruitment brand identity?

Here are five tips to launch your talent acquisition efforts into high gear, by simply ditching the traditional, formal job description, and implementing a quality, job marketing ad.

1. Write an ad using verbiage that is pithy, descriptive, and includes bullet points. Keep the format neat and clean, but ensure it speaks directly to the candidate. Providing potential candidates with a list of qualifications does not 'sell' you or your company.

2. Sandwich information about the job and your company, with enticing reasons why a candidate should want to work for you. A job marketing ad serves to gain initial interest, and does not constitute a complete description of all tasks and duties associated with the position. It's intended to get the candidate excited about the opportunity, and avoid providing too many unnecessary details that will be discussed during a phone, video or face to face interview.

3. Incorporate employee video testimonials in your job marketing ad. Savvy candidates want to understand why you should be their next employer. Nothing does a better job of making this case, than seeing and hearing your current employees briefly discuss why they love their job. Filming the video testimonials does not have to be a great expense. A webcam with a solid color wall for the background and a little editing can go a long way in making a high-quality testimonial.

4. Include links to your social media on the job marketing ad, so candidates can learn more about the topic of conversation around your company. Facebook has passed 1.23 billion users per month, and Twitter has more than 115 million active users per month. Other social media platforms are experiencing exponential growth, month after month. If you're not focusing on leveraging social media in your job marketing ads, you're not realizing the power of these dynamic recruitment channels.

5. Always include a 'Call to Action' in every job marketing ad. Unlike a traditional job description, the job marketing ad should be interactive. Including video, social media links, and a button or link where candidates can apply, on the spot, will ensure you increase your applicant flow quickly.

Recruiting the best candidates in today's competitive market requires moving outside of the traditional 'post and pray' mentality, leaving the formal job description out of the initial recruiting phase, and implementing a quality job marketing ad campaign. Taking these measures will make your talent acquisition department more effective, and ultimately, drive the best candidates to your jobs, while improving your recruitment brand.

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